An intimate identity for Kamaya Privé
A considered identity and packaging system for a lingerie label where tactility is the point.
Photography coming soon. This case study is being finalised — draft copy shown, with client-approved copy and photography on the way.
The challenge
In intimate fashion, the physical experience — the box, the paper, the touch — is inseparable from the brand. It had to feel personal and premium in the hand, not just on a screen.
Our approach
We designed an identity and packaging system around materiality and restraint, specifying finishes that carry the brand's intimacy through to the unboxing moment.
The outcome
A tactile brand experience that lives up to the product inside. (Draft summary — approved copy and photography pending.)
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From concept to production — one partner, start to finish.