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Denim / Fashion

A denim brand with confident edges

An identity and campaign approach for a denim label built to look as good in feed as on a tag.

Campaign proofBluhe · Denim / Fashion

Photography coming soon. This case study is being finalised — draft copy shown, with client-approved copy and photography on the way.

01Challenge

The challenge

Denim brands live and die in social feeds, but still need identity that reads on a woven tag and a retail rail. The system had to move between the two without losing itself.

02Approach

Our approach

We built a flexible identity and translated it into marketing and collateral, designing for both the physical tag and the performance feed from the outset.

03Outcome

The outcome

A brand equally at home on a garment and in a campaign. (Draft summary — approved copy and imagery pending.)

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